Frequently Asked Questions

What are the Sustainable Development Goals?

The UN Sustainable Development Goals, also known as the SDGs or the Global Goals, are a set of 17 goals to tackle poverty, inequality, and climate change by 2030. Agreed by world leaders in 2015, it is now up to governments, businesses, and the general public to work together and build a better future for everyone. You can read more about the goals here and here.

Why does Support the Goals exist?

If the goals are to be achieved, we need the support of businesses. Support the Goals exists to encourage business participation in the goals by providing inspiration, research, and guidance.

Aren’t the goals just for big businesses?

Not at all! Small and medium-size businesses are the greatest contributors employment and economic growth in most countries, and the goals needs the support of these innovators and everyday businesses. Small and medium-size businesses often gain the greatest economic benefits from supporting the goals, and their agility makes it easier for them to adopt changes quickly and effectively.

What are the benefits of supporting the goals?

In 2017, the Business and Sustainable Development Commission’s ‘Better Business, Better World’ report identified that supporting the goals could open economic opportunities worth up to $12 trillion opportunity by 2030 and increase employment by up to 380 million jobs. Research from PwC in their ‘Make it your business: Engaging with the Sustainable Development Goals’ report shows that 78% of citizens said they were more likely to buy the goods and services of companies that had signed up to the SDGs, and that 71% of businesses were planning action to support the goals. This highlights that B2C and B2B businesses stand to benefit from publicly supporting the goals, and that businesses who don’t risk being left behind.

How do I get started with supporting the goals?

There’s no official process for supporting the goals, but a great first step is to understand the relevance of each of the goals to your business. From this you can determine which of the goals are priorities for your business, make commitments to support these, take action, and share your progress. An approach to aligning doing business with the Sustainable Development Goals (SDGs) has been published by the International Integrated Reporting Council (IIRC) and the Institute of Chartered Accountants Scotland (ICAS), in partnership with the Green Economy Coalition. Authored by Professor Carol Adams CA of Durham University Business School, the report helps organisations contribute to the SDGs whilst reducing corporate risk and increasing opportunities that arise from sustainable development issues. SDG Compass, developed by GRI, the UN Global Compact, and the World Business Council for Sustainable Development, provides guidance on how they can align their strategies as well as measure and manage their contribution to the SDGs. Businesses may also wish to seek professional advice and guidance from commercial organisations, such as TBL Services.

Does it cost anything to share a story?

There is no cost to publishing your stories on Support the Goals, or to include your businesses on our listings page.

How is Support the Goals funded?

Support the Goals is a not-for-profit initiative. We exist solely to encourage businesses participation in the goals, and are reliant on the kind efforts and contributions of our partners. If would like to help with the development of Support the Goals, we’d love to hear from you. Please get in contact to arrange a conversation using our feedback form

Where do your stories come from?

Our stories are based on public initiatives that have been sourced by our partners. We look for stories that are uplifting, inspiring, and that support specific targets of the Sustainable Development Goals (SDGs). We share the stories in our own format to provide an independent voice, and to demonstrate how the initiative aligns to the SDG target.

How do I share a story?

If you’re doing great things that support the goals, we’d love to hear from you. We’re looking for individual initiatives that align to specific targets of the Sustainable Development Goals (SDGs). We’ll do the writing, as well as showing how these align with the goals. All you have to do is get in contact to arrange a conversation using our feedback form.

Which businesses are listed on the site?

We want to share how industry leaders, innovators, and everyday businesses are supporting the goals. We research the public disclosures of large public companies, such as FTSE350 constituents, as well as small and mid-size businesses that have expressed a desire to be included in our listings.

What does the gold icon add_circle next to some businesses mean?

The gold icon add_circle indicates that the business is a private (non-listed) business that has voluntarily expressed a desire to be included in our listings. If you’d like your non-listed business to be included on Support the Goals, please contact us using the feedback form.

How do you carry out your research?

Our researchers analyse the public disclosures of large public companies, as well as innovators and everyday businesses that have expressed a desire to be included in our listings. We focus on sustainability, CSR, and integrated reports, as well as other relevant sections on the companies website, and look to see how the company meets our criteria. Our research only looks for evidence of whether or not the company has met our criteria. We do not judge the quality of their efforts.

How much does it cost to list my business?

There is no cost to listing your business on Support the Goals, or to share a story.

How do I add my business to your listings?

If you’re publicly sharing your support for the goals, we’d love to hear from you. All you have to do is get in contact to arrange a conversation using our feedback form.

How do I query or update my business listing?

We want to tell the world about the good things your business is doing to support the goals – so it’s important that our research accurately reflects your progress. If you don’t think this is the case, we want to hear from you. Please get in contact to arrange a conversation using our feedback form

How do I improve my business listing?

We recognise that supporting the goals is a journey, and anticipate that businesses will improve over time. If you’d like advice on how to improve, an approach to aligning doing business with the Sustainable Development Goals (SDGs) has been published by the International Integrated Reporting Council (IIRC) and the Institute of Chartered Accountants Scotland (ICAS), in partnership with the Green Economy Coalition. Authored by Professor Carol Adams CA of Durham University Business School, the report helps organisations contribute to the SDGs whilst reducing corporate risk and increasing opportunities that arise from sustainable development issues. SDG Compass, developed by GRI, the UN Global Compact, and the World Business Council for Sustainable Development, also provides guidance on how businesses can align their strategies as well as measure and manage their contribution to the SDGs. Our partners also offer a diverse range of guidance, education, and services to help your business support the goals.

How do I become a partner for Support the Goals?

If you’re interested in becoming a partner of Support the Goals, we’d love to hear from you. Please get in contact to arrange a conversation using our feedback form.