Our rating criteria

The UN Sustainable Development Goals are the global plan to tackle poverty, inequality and climate change by 2030. If we’re to achieve these goals, we need businesses to get behind them and to publicly communicate their plans, commitments, actions, and progress.

Simple and objective

Our simple rating system helps businesses understand how to effectively build and communicate their support for the goals. The system doesn’t consider the level of contribution each business makes to the goals. Instead, it provides a simple ‘traffic light’ rating to show if the business has completed four key steps and publicly shared the outcomes on their website. Businesses are awarded a star for each green traffic light and provided with a certificate and logo to recognise and share their progress. You can understand more about a business’s rating and the goals they support by clicking on their name on the Businesses page.

Four Key Steps

Businesses should follow these four key steps to build and communicate their support for the goals. These steps are aligned with best practice outlined in ‘SDG Compass – a guide for business action to advance the Sustainable Development Goals’.

Planning

Businesses should publicly share plans to support goals that are most relevant to their business. For example, “We have determined that Goals 5, 7, and 12 are most relevant to our business”. These goals should ideally be determined through a structured process, with engagement from relevant stakeholders.

lens No public evidence of a plan that supports the goals

lens Publicly states their support for the goals

lens Publicly states which goals are priorities for the business

Commitments

Businesses should publicly make measurable commitments to support specific goals. For example, “We aim to support Goal 1 by lifting 1 million people out of poverty”. These commitments (or targets) should ideally be made against the goals which are most relevant to the business.

lens No public evidence of measurable commitments

lens Publicly declares measurable environmental and/or social commitments, but doesn’t clearly state how these will contribute to the goals

lens Publicly declares measurable commitments and clearly states how these will contribute to specific goals

Actions

Businesses should publicly share examples of how their actions are supporting the goals. For example, “We installed solar panels at our HQ, which supports Goal 7: Affordable and Clean Energy”. The examples could include stories shared on this site (example). These examples should ideally show how they support the goals which are most relevant to the business.

lens No public evidence of any actions that support the goals

lens Publicly shares examples of environmental and/or social actions, but doesn’t clearly show how these contribute to the goals

lens Publicly shares examples of environmental and/or social actions, and clearly shows how these contribute to specific goals

Progress

Businesses should publicly share how they have measurably contributed to the goals. For example ‘Goal 12 – Responsible Consumption and Production: In 2018, our business reduced food waste by 22% which contributes to SDG 12.3. This should ideally take the form of quantifiable data aligned to the specific goals which are most relevant to the business.

lens No public evidence of measurable contribution to the goals

lens Publicly shares data on their environmental and/or social progress, but doesn’t clearly show how this contributes to the goals

lens Publicly shares data on their environmental and/or social progress, and clearly shows how this contributes to specific goals.