Can supermarkets encourage purposeful plastic bottle disposal?

Morrisons, one of the largest supermarkets in the UK, have launched a new plastic bottle return scheme. Their customers will now have the opportunity to return their plastic bottles to a designated deposit in exchange for coupons, which they can then use in store.

A Welcome Initiative

In the UK, supermarkets produce almost 1 million tonnes of plastic every year; it has also been projected that by 2050, if trends are to continue the ration of fish to plastic could be 1:1. With supermarkets being a significant source of plastic pollution and therefore a lot of the changes need to come from them – Morrisons initiative is therefore a welcome one.

Playing Their Part

Morrisons are therefore playing their part in the battle against plastic pollution. Their new scheme allows for their customers to return a maximum of 20 bottles a day and receive a coupon for 100 Morrisons More points which can be redeemed in the store. They can also choose to donate 10p to the supermarket’s charity partner, CLIC Sargent. They hope it will make their customers more aware of plastic waste and encourage them to always dispose of their plastic in a responsible way.

Setting Principles

It is of extreme importance that their customers understand the importance of plastic and the detrimental effects it can have on the environment. Morrisons are therefore also going to be using the program to customer feedback during the trial to understand how the machines could be used to reduce the impact of plastic on the environment.

This story shows how Morrisons supports Goal 14: Life Below Water, specifically Target 14.1: “By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.”

About Morrisons

Morrisons is the fourth largest chain of supermarkets in the UK. Founded in 1899 by William Morrison in Bradford, England it began as an egg and butter stall. It now has over 130,000 employees working across 498 superstores across England, Wales and Scotland, as well as one in Gibraltar.

Commitments, Actions and Progress from Morrisons