In partnership with Lifebuoy, Unilever is helping 1 billion people across Asia, Africa and Latin America improve their hand washing habits by 2020.
Around 2 million children lose their lives to preventable illnesses every year. Proper sanitation, enabled through the use of soap can help prevent the many of these deaths which are caused by diarrhoea and pneumonia. Because of this, hand washing with soap is a low-cost and highly effective way to protect children from these common causes of death.
Changing the behaviour of 1 billion people, which could prevent 600,000 child deaths every year makes this one of the biggest handwashing behaviour change programmes in the world. Focussing on school children and mothers, the programme is already demonstrating results, reducing incidences of diarrhoea from 36% to 5%, for example.
Making it fun
Comic books, animations, music and games are used to help emphasise the importance of handwashing after using the toilet and before eating. Working in schools, hospitals and clinics enables Unilever and its partners spread engaging hygiene education messages that are accessible and appealing.
Lifebuoy’s advocacy efforts on Global Hand Washing Day reached over 127 million people through social media, involving more than 5,000 employees who visited schools to teach good handwashing habits to children. Celebrity partners and helped amplify the message using the hash tag, #High5forHandwashing. By spreading the message of the importance of improving hand washing habits, Unilever and Lifebuoy are helping save lives.
This story shows how Unilever supports Goal 6: Clean Water and Sanitation, specifically Target 6.2: “By 2030, achieve access to adequate and equitable sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations.”
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